H´UP | Hybrid Event Hub

Get in. Perform & stream. H’UP is a multifunctional event venue with a built-in yet adaptable streaming studio. All set up and ready to go for ONLINE, HYBRID and LIVE events. The perfect setting for live digital and analogue communication.

READY TO PLAY. Any time.

The space’s infrastructure and permanently installed event and streaming technology are perfect for both ad hoc livestreams and carefully planned brand and product events. The 3,250 m² hall offers event spaces you can style however you like, as well as five studio sets.

FROM HANOVER TO THE WORLD

H’Up is more than just a streaming studio. It’s also an attractive venue with a unique ambience for any event: URBAN – CREATIVE – TIMELESS. A permanent exhibition forms the visual highlight of the hall, which features industrial-style columns. “From Hanover to the world”: Go beyond the tourist hotspots to discover fascinating insights into the city and its people, both of which are spotlighted by H’Up.

FROM HANOVER TO THE WORLD

H’Up is more than just a streaming studio. It’s also an attractive venue with a unique ambience for any event: URBAN – CREATIVE – TIMELESS. A permanent exhibition forms the visual highlight of the hall, which features industrial-style columns. “From Hanover to the world”: Go beyond the tourist hotspots to discover fascinating insights into the city and its people, both of which are spotlighted by H’Up.

FROM HANOVER TO THE WORLD

H’Up is more than just a streaming studio. It’s also an attractive venue with a unique ambience for any event: URBAN – CREATIVE – TIMELESS. A permanent exhibition forms the visual highlight of the hall, which features industrial-style columns. “From Hanover to the world”: Go beyond the tourist hotspots to discover fascinating insights into the city and its people, both of which are spotlighted by H’Up.

FROM HANOVER TO THE WORLD

H’Up is more than just a streaming studio. It’s also an attractive venue with a unique ambience for any event: URBAN – CREATIVE – TIMELESS. A permanent exhibition forms the visual highlight of the hall, which features industrial-style columns. “From Hanover to the world”: Go beyond the tourist hotspots to discover fascinating insights into the city and its people, both of which are spotlighted by H’Up.

FROM HANOVER TO THE WORLD

H’Up is more than just a streaming studio. It’s also an attractive venue with a unique ambience for any event: URBAN – CREATIVE – TIMELESS. A permanent exhibition forms the visual highlight of the hall, which features industrial-style columns. “From Hanover to the world”: Go beyond the tourist hotspots to discover fascinating insights into the city and its people, both of which are spotlighted by H’Up.

FROM HANOVER TO THE WORLD

H’Up is more than just a streaming studio. It’s also an attractive venue with a unique ambience for any event: URBAN – CREATIVE – TIMELESS. A permanent exhibition forms the visual highlight of the hall, which features industrial-style columns. “From Hanover to the world”: Go beyond the tourist hotspots to discover fascinating insights into the city and its people, both of which are spotlighted by H’Up.

FROM HANOVER TO THE WORLD

H’Up is more than just a streaming studio. It’s also an attractive venue with a unique ambience for any event: URBAN – CREATIVE – TIMELESS. A permanent exhibition forms the visual highlight of the hall, which features industrial-style columns. “From Hanover to the world”: Go beyond the tourist hotspots to discover fascinating insights into the city and its people, both of which are spotlighted by H’Up.

H’Up preview

The Stage

THE STAGE boasts 50 m² of stage space with a high-resolution LED panel at the rear. The permanently installed lighting technology ensures that your video streams are always perfectly lit. It also means that THE STAGE is fully equipped for professional light shows.

Stage: 50 m²
High-resolution LED panel: 4 x 10 m
Stage lighting & effect lights
Broadcasting technology, incl. streaming hardware
Audio, video and camera technology
Furniture: lounge chairs and side tables

Other equipment may be added as required.

The Talk

THE TALK is a changeable set that is particularly suitable for interview situations. Backdrops are available in the H’Up industrial design, as a green screen and in a clean concrete style.

Stage: 25 m²
Rear wall of stage available in three formats (neutral, green, grey)
White stage lighting
Broadcasting technology, incl. streaming hardware
Audio, video and camera technology
Furniture: counters & bar stools

Other equipment may be added as required.

The Lounge

Combining industrial architecture with a modern ambience, this stylish backdrop is perfect for hosting discussions and interviews in a relaxed lounge atmosphere.

Floor area: 80 m²
Lounge design and accessories
Stage lighting
Broadcasting technology, incl. streaming hardware
Audio, video and camera technology
Furniture: lounge & bar furniture

Other equipment may be added as required.

The Product

Products can be presented on a separately floodlit area against the H’Up industrial-style backdrop. The reinforced floor and large entrances allow cars, lorries and even buses to be exhibited.

Floor area: 150 m²
Stage lighting
Broadcasting technology, incl. streaming hardware
Audio, video and camera technology
Adaptable

Other equipment may be added as required.

The MR

THE MR provides a space where holograph technology and augmented and virtual reality can be integrated.

Floor area: 40 m²
Adaptable

Other equipment may be added as required.

Check-In Area

This generous welcome space features an urban industrial-chic style. The 30-metre-long check-in area is fully equipped with registration and cloakroom equipment.

Floor area: 350 m²
Fully equipped check-in and cloakroom area
Ambient lighting & decorative lighting
Display screens
Furniture: counters, shelves, cloakroom equipment

Other equipment may be added as required.

AUDIENCE AND EVENT SPACE

Situated right in the middle of H’Up, the audience and event space forms the venue’s creative heart. The open architecture and columns give the art the room it needs to unfold, adding an inspirational touch to any event. The space can be subdivided and segmented to accommodate different group sizes.

Floor area: 1,800 m²
Ambient lighting & effect lighting
Furniture: seating

Other equipment may be added as required.

Backstage

Floor area: 450 m²
Production offices, artist dressing rooms, make-up rooms, catering preparation area
Ambient lighting
Furniture: desks, chairs, mirrors

Other equipment may be added as required.

Motion & Interactive

Get an impression of the location in our 360 degree panoramic view

Start 360 ° view

OUR FLEXIBLE IN-HOUSE SERVICES.

FROM CONCEPTION TO PROJECT MANAGEMENT

We will design and create an event that meets your goals. As well as getting the ball rolling, we’ll take care of the hard work, managing all aspects of planning and implementation. Find out more at eventit.ag

Guestmanagement

From invitations, registration and travel plans to accommodation and guest services here in Hanover, looking after your guests is our top priority. We will manage all organisational processes for your event’s participants so that you can make the most of your time with them. We’ll be pleased to continue responding to your guests’ questions and comments after the event is over. With event it, you can count on top quality – from start to finish of your event and beyond.

Find out more about guest management at eventit.ag

Event software

Our specially designed software will support your event. Whether you opt for a live, hybrid or online format, our online event platform will form the basis of your event. This software will be used to plan your event and adapt it to your requirements. The possibilities are limitless. We will take care of everything from invitation management to the digital coordination of a complex hybrid or online event.

Modules in our online event platform:

– Registration
– Virtual reception
– Virtual exhibition space
– Participant profile
– Speaker profile
– Event programme
– Integration of streams and livestreams
– Ticket shop
– Numerous additional features, such as matchmaking and interactive talks

You can find further information on our event software here.

Event staff

Every event is unique, and thus requires its own special staff. That’s why careful selection of personnel who will meet your event’s requirements is crucial for success. Customers can simply book staff through us and we will take care of the rest.

Find out more at eventit.ag

Locations

Want to expand your event venue beyond H’Up? No problem. Thanks to our location on exhibition grounds and our technological and spatial infrastructure, the possibilities are practically endless.

You can find all venues on the exhibition grounds at spaceforthenext.de

Catering

Whether you’d like to serve your guests a traditional German “currywurst” or a lobster cocktail, the food options range from elegant menus to street-food festivals. One thing is sure, though: catering is one of the most important elements of an event and must only be provided by consummate professionals. Messe Gastronomie Hannover GmbH is a full-service caterer that will make sure your guests are well fed, offering a diverse array of culinary highlights.

Find out more about catering options at spaceforthenext.de

GRAPHIC DESIGN AND BRANDING

Our in-house graphic design service will take care of the design and creation of your location branding.

EVENT TECHNOLOGY

Our in-house partner can provide you with more event and streaming technology should you need it.

Our partner Exposive will tell you everything you need to know about event technology.

FURNISHINGS

If you are looking for unique décor to fit your brand and requirements, look no further than our partner EMS, where you will find additional event furnishings and equipment.

Find out more about furnishings from our partner EMS.

Our partners

Contact us

TEAM H’Up

+49 511 – 866 846 169 Write e-mail

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Where to find us

Deutsche Messe, Halle 18, Messegelände, 30521 Hannover

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YOUR EVENT. FLEXIBLE. A SURE THING.

WITH US, YOU’RE ALWAYS ON THE SAFE SIDE
The year 2020 has presented the event industry and our customers with a massive challenge, with events having to be postponed or cancelled. Events planned long in advance continue to be plagued by uncertainty, as no one can predict when and under what conditions it will be possible to hold them. Deutsche Messe and its subsidiary, event it, have created a solution that guarantees your event will take place no matter what.

ONLINE – HYBRID – LIVE
Our online event platform will be used to plan your event and involve participants. The slider button allows you to decide what proportion of your event you want to be online, hybrid or live. Risk-free, thanks to our in-house services.

Learn more

Deutsche Messe

Space for your ideas. Discover our exhibition grounds in Hanover.

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Event it

We combine people, event management and IT to ensure that your event runs perfectly.

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