Press Conferences – Awards Ceremony – Opening Ceremony – Conference Program
H’Up as Main Stage of the entire IAA Transportation
More than 100 speakers on 5 event days
Extended stage area (incl. extension of the LED wall)
Individual graphic production
The H’Up was used as the Main Stage of the IAA Conference as part of the IAA Transportation. Even before the official start of the trade fair, press conferences, as well as the award ceremony “Stars of the year” took place in the H’Up. This was followed by the official opening ceremony by the VDA, minister-president Stephan Weil and mayor Belit Onay. Visitors from all over the world had the opportunity to listen to exciting keynotes of the speakers on an extended stage area.