Use Cases

IAA Transportation

Press Conferences – Awards Ceremony – Opening Ceremony – Conference Program

H’Up as Main Stage of the entire IAA Transportation

More than 100 speakers on 5 event days

Extended stage area (incl. extension of the LED wall)

Individual graphic production

The H’Up was used as the Main Stage of the IAA Conference as part of the IAA Transportation. Even before the official start of the trade fair, press conferences, as well as the award ceremony “Stars of the year” took place in the H’Up. This was followed by the official opening ceremony by the VDA, minister-president Stephan Weil and mayor Belit Onay. Visitors from all over the world had the opportunity to listen to exciting keynotes of the speakers on an extended stage area.

CAPITAL MARKET CONFERENCE OF NORD/LB

Hybrid Event – The Stage

150 invited guests

3 panel discussions + keynotes

We had the pleasure to welcome the NORD/LB at our beautiful H’Up. Panellists from the fields of business and finance delivered discussion rounds, rounded off by impulse-giving keynotes. A special feature: the viewers on site as well as in the stream had the opportunity to actively participate in the panels via Slido by asking questions. We are particularly proud of the badges made for the guests, which were provided with a QR code that led directly to the question tool.

75 YEARS OF DMAG

Live event

400 guests – daytime and evening event

Showacts

75 years of Deutsche Messe AG? Well, if that’s not a reason to celebrate! We had the great honour to accompany this special event.

Politicians and board members, including Stephan Weil and Belit Onay, were invited to the VIP event in the morning to congratulate Deutsche Messe AG. An emotional and historical review on the large LED wall and two other projection screens was accompanied musically by the famous band “Fury in the Slaughterhouse”. In the evening, the employees danced to the sounds of “Munique” until deep into the night. What an eventful day!

CONNECTED CAR INNOVATION SUMMIT

CONNECTED CAR INNOVATION SUMMIT

Hybrid event – The Stage

100 guests on site – Lounge character

15 speakers on stage – 2 speakers online

Premium event – 3 panel discussions

Connected Car Innovations pushes the progress for connectivity, autonomous driving and operating systems. High-class speakers such as Adi Ofek or Stefan Bratzel were discussing new solutions – live and online. For this event the H’Up changed into an exclusive colourful lounge.

LEADERSHIP’S CONFERENCE OF TUI

LIVE – the Stage

260 guests – day and evening event

Foodstrucks – outdoor get together

Exhibition area – DJ

Individually designed graphics

On June 14th our team accompanied the yearly leadership’s conference of TUI. Afterwards the guests enjoyed the sun in front of the H’Up with food trucks, a DJ and good mood.

ALSTOM - ARTE PROJECT

7 speakers – 7 signatures

The Talk – one speaker online

Press event – future

Politicians and economists

With pride we can say that on June 10th history was signed with us at the H’Up: ALSTOM Transport Deutschland GmbH and LVNG chose H’Up for the press presentation of the ARTE project.

HANNOVER MESSE hybrid

4 show days – hybrid event

250 guests on site – The Stage

8 speakers online – 30 videos + presentations – 120 speakers

Direction – make up – staff via event it

Advisory services: technical + conceptional, direction planning

Finally: fairs take place again and we’re happy to be the new elementary part of it. While the Hannover Messe our H’Up became the centre of conferences and exciting panel discussions

ADAC LOWER SAXONY/SAXONY-ANHALT E.V.

Live event – The Stage

Fully accessible general meeting – 2G+ conditions

8 speakers – 10 technicians – 2 exhibition cars

Around 200 guests on site

On April 2nd the ADAC Lower-Saxony/Saxony-Anhalt organized it‘s yearly general meeting.

5 BRANDS – 5 KICK-OFF EVENTS

5 individual events in a row

10 show days – all 4 stages

2 bands – 30 technicians – 40 speakers

For the second time we had the honour to host the annual kick-off events of SwissLife with its 5 brands. Every brand created its own concept and an unforgettable show while keeping the strict covid conditions.

HEALTH LOUNGE

Digital only

14 speakers online

The Lounge

Robots on stage

On January 27th, this year’s Health Lounge of the “Metropolregion Hannover Braunschweig Göttingen Wolfsburg GmbH” took place at H’Up. In addition to project presentations, there was also the award ceremony for HealthHack21.

The youngest guest on stage was the nursing robot from digiCareRobo.

11TH DAY OF THE ECONOMY OF LOWER SAXONY

Hybrid event – The Stage

Panel discussion – 2 G conditions

Stephan Weil – Dr. Bernd Althusman

Dr. Volker Müller – Werner M. Bahlsen

180 guests on site – viewers from all over Lower Saxony in the stream

Get Together – networking

Streaming via event it

On November 22nd the business associations of Lower Saxony met at the H’Up to celebrate the 11th Day of the Lower Saxon Economy.

WORLD PREMIERE CONTINENTAL SPORTCONTACT 7

90 guests on site – digital participation worldwide

Staged tire reveal

Dynamic product presentation by Nico Rosberg

The Stage – The Product

Lounge concept – seated dinner – history walk

Agency performance: event it

On September 8th the hybrid world premiere of Continental’s new sports tire took place at the H’Up. International journalists followed an exciting stage program and then gathered for a seated dinner. The focus of the evening was the presentation of the tire – presented live on a sports car by Nico Rosberg. For this event, our entrance area was transformed into a History Walk, our audience area into a lounge and our event area into a restaurant.

IdeenExpo Digital

2 days live show – on all 4 stages + live from the outdoor area

44 exhibitors – 59 digital speakers

Agency service and staff by event it

Celebrities – Politicians

600 students on site – 70,000 viewers in the stream

The digital IdeenExpo exceeded the expectations of the organizers. More than 70,000 students, teachers, parents and companies followed the huge program and it is already clear that the Digital IdeenExpo will have a sequel. “Our credo is not just to talk about innovation, but to do it. With the Digital IdeenExpo, we have set new standards, and we now need to build on them.” (says IdeenExpo GmbH Supervisory Board Chairman Dr. Volker Schmidt)

LIGNA Innovation Days

The Stage + The Talk

2 days digital + 1 day hybrid

Hybrid event: Dipa Symposium with 70 exclusive guests

Interpreters on site – 2-language stream

over 5,000 registered participants

From September 27th – 29th the H’Up hosted the LIGNA Innovation Days, a virtual event along the focus topics of LIGNA.

“This new digital event for the international woodworking and processing industry impressively demonstrated the importance of such a format in these challenging times. 120 exhibiting companies and more than 80 renowned speakers from industry, politics and research have set new impulses and shown perspectives for the industry.”

EMO Relaunch Conference

The Stage – The Product

Moderation Stage

Invitation and participant management platform

2-language stream

Broadcast worldwide on three different dates

Interpreter on site

event it contact tracking tool – event it staff

The EMO Relaunch Conference at H’Up marked the new launch of EMO 2023 in Hanover. The VDW presented the new design of the EMO and then invited to the EMO2023 in Hanover.

HANNOVER MESSE Digital Edition - THE WORLD‘S LARGEST DIGITAL TRADE FAIR AT H‘UP

5 days live show – streamed parallel on 3 stages

400 speakers – 50 on site and 350 digital

40 crew members installed more than 400 lamps, 4,500 meters of cable and 7 cameras.

At the latest since the HannoverMesseDigitalEdition we are well-known and enjoy more and more requests. For almost two weeks, the H’Up was the centre of the world’s largest international industrial fair and all stages were streamed, talked and performed simultaneously. In addition to the classic German stream, there were also several interpreters who translated for the English-speaking audience.

play4water - FIFA GAMBLING FOR A GOOD CAUSE

20 stars – 4 gaming stations at the same time

340,000 views – 3 1-GigaBit internet lines

15 cameras – 20 technicians

6 streaming platforms in parallel – 4 hours live show

For play4water, the H’Up was converted into a players’ lounge and 20 stars gambled against each other at four stations for the crown. Semi-finals and finals were played on the main stage. The whole event was rounded off by music acts such as Milky Chance and Aisha Vibes on the Music Stage in the product area.

AWAKENING – GIRLS CHOIR HANOVER

25 female singers + pianist + conductor

live and streamed

130 guests on site – hybrid

With “Awakening” the girls choir Hanover gave its first concert after the covid break – live at H’Up as a hybrid event with almost 130 invited guests.

LHH SERVICE MEETING

10 Speakers – Product Stage

2 stages – 7,000 employees

event it platform – Q & A function

This year’s official meeting of the state capital Hanover with almost 7,000 employees was also held digitally and moved to us at the H’Up.

4 BRANDS – 4 ANNUAL KICK-OFF EVENTS

8 days – 20 speakers

completely digital

Digital connections of different providers at the same time

All stages – sofa concert during the breaks

With 4 annual kick-off events of different own brands a financial service provider came here at the beginning of the year. Also event it provided the staff for accreditation & co.

FAMA SUMMER CONFERENCE

2 days live show – 30 speakers

3 events directly one after the other

11 digital speakers

From June 28 – 29, the FAMA Summer Conference took place here at H’Up. For two days there were hot discussions about “competence in change”, the present and the future of the exhibition industry.

HYBRID PRESS CONFERENCE

7 speakers – 1 presenter

The Lounge – fully hybrid

20 journalists on site – 200 journalists in the stream

DIGITAL EMPLOYEE EVENT

120 employees – 1 stream

2 stages – 3 sceneries

3 hours show program

Livecooking – Gintasting – Showacts

DIGITAL GENERAL MEETING

1 day live – 6500 viewers

2 speakers – 1 presenter

Event – guest management – event software

Q & A – Voting

6500 spectators were invited by a large insurance company to their digital general meeting. All participants logged in via the platform programmed by event it especially for this event.

BREAKFAST TALK ROUND

100 invited guests – 2 days

lounge – 2 speakers online

digital quiz – raffle

With the pre-sent breakfast package at home, viewers were able to dial in from home for the digital breakfast talk round and answer quiz questions along the way. Invitations were issued by a software manufacturer.