Get a small overview of what we have already done.

Use Cases

Green Evening

Hunting horn band

400 invited guests

Surprise guest known from the radio

The H’Up was also indispensable as a modern event location for the Horse and Hunting Fair: the so-called “Green Evening” was organised there on the opening day. Hunters and countrywomen gathered to discuss current topics. The evening was introduced by a musical contribution from the hunting horn group from Dwergte, followed by greetings from the Minister for Food, Agriculture and Consumer Protection, Miriam Staudte, and Dr Jochen Köckler, an enthusiastic hunter. The surprise guest of the evening was Dietmar Wischmeyer, alias “Günther the tractor driver”, who entertained the audience with his satire.

Award ceremony

450 invited guests

Evening event

The “Farm Machine Award” was presented on tuesday evening at Agritechnica, the world’s leading trade fair for agricultural machinery: the best machines in the industry were honoured in various categories. The overwhelming emotion of the moment, the joy and pride were truly written on the faces of the winners. This emotional day was rounded off with a get-together in the evening, where everyone raised their glasses to the joint success.

Employee briefing and press conference

Hybrid format

Translation into 6 languages

In mid-November, we hosted a well-known agricultural machinery manufacturer at H’Up for two days as part of Agritechnica. On the first day, the big employee briefing for the 250 stand employees took place. On the following day, a press conference of superlatives took place. The great speciality of this event was the technical complexity: the events on stage were translated into 6 languages and broadcast live in a total of 7 streams

EMO Opening Ceremony

300 invited guests

VIPs from politics and business

Mobile LED Dollies

Choreography with dancers on stage

On the first day of the world’s leading trade fair for metalworking, the opening event of EMO took place at H’Up. The elaborate staging consisted of a choreography in which four mobile LED dollies were transported across the stage by eight dancers. The interplay of the changing positions of the LED dollies with the playback of various video sequences, paired with the dance interaction of the artists, offered the audience a unique show programme. Among the guests were Dr. Jochen Köckler, Minister President Stephan Weil, and the Chairman of the Board of Management of Volkswagen Commercial Vehicles Prof. Dr. Carsten Intra, who gave greetings and officially opened the EMO by symbolically cutting a red ribbon.

Townhall Meeting

Live event – The Stage

250 invited guests

Elaborate stage conversion

Live band + DJ

As part of a national roadshow, H’Up had the pleasure of hosting the Townhall Meeting for a banking company for the Hanover department. A special feature of this event was the new stage set, which made the stage shine in a new design. In addition, the STAGE was clad in white and decorated with various decorative materials in wood and orange tones. After the Townhall Meeting, the employees got together in an evening get-together, with musical sounds from the company’s own band alternating with DJ and saxophonist, and let the evening come to an end in a relaxed atmosphere.

Rossmann Azubi Club Days

Hybrid event – with workshops

H’Up as Main Stage and Plenum

Over 500 participants

Key Notes & Workshops

Outdoor Catering & Food Trucks

We had the pleasure of welcoming over 500 trainees from Dirk Rossmann GmbH to our H’Up. They were welcomed by the main management as well as the management of the different divisions, took part in workshops on individual company divisions and had the chance to get to know each other and exchange ideas. Additional highlights included a special photo disco ball, a drone flight including a photo and outdoor catering including food trucks.

IAA Transportation

Press Conferences – Awards Ceremony – Opening Ceremony – Conference Program

H’Up as Main Stage of the entire IAA Transportation

More than 100 speakers on 5 event days

Extended stage area (incl. extension of the LED wall)

Individual graphic production

The H’Up was used as the Main Stage of the IAA Conference as part of the IAA Transportation. Even before the official start of the trade fair, press conferences, as well as the award ceremony “Stars of the year” took place in the H’Up. This was followed by the official opening ceremony by the VDA, minister-president Stephan Weil and mayor Belit Onay. Visitors from all over the world had the opportunity to listen to exciting keynotes of the speakers on an extended stage area.


Hybrid Event – The Stage

150 invited guests

3 panel discussions + keynotes

We had the pleasure to welcome the NORD/LB at our beautiful H’Up. Panellists from the fields of business and finance delivered discussion rounds, rounded off by impulse-giving keynotes. A special feature: the viewers on site as well as in the stream had the opportunity to actively participate in the panels via Slido by asking questions. We are particularly proud of the badges made for the guests, which were provided with a QR code that led directly to the question tool.


Live event

400 guests – daytime and evening event


75 years of Deutsche Messe AG? Well, if that’s not a reason to celebrate! We had the great honour to accompany this special event.

Politicians and board members, including Stephan Weil and Belit Onay, were invited to the VIP event in the morning to congratulate Deutsche Messe AG. An emotional and historical review on the large LED wall and two other projection screens was accompanied musically by the famous band “Fury in the Slaughterhouse”. In the evening, the employees danced to the sounds of “Munique” until deep into the night. What an eventful day!



Hybrid event – The Stage

100 guests on site – Lounge character

15 speakers on stage – 2 speakers online

Premium event – 3 panel discussions

Connected Car Innovations pushes the progress for connectivity, autonomous driving and operating systems. High-class speakers such as Adi Ofek or Stefan Bratzel were discussing new solutions – live and online. For this event the H’Up changed into an exclusive colourful lounge.


LIVE – the Stage

260 guests – day and evening event

Foodstrucks – outdoor get together

Exhibition area – DJ

Individually designed graphics

On June 14th our team accompanied the yearly leadership’s conference of TUI. Afterwards the guests enjoyed the sun in front of the H’Up with food trucks, a DJ and good mood.


7 speakers – 7 signatures

The Talk – one speaker online

Press event – future

Politicians and economists

With pride we can say that on June 10th history was signed with us at the H’Up: ALSTOM Transport Deutschland GmbH and LVNG chose H’Up for the press presentation of the ARTE project.


4 show dayshybrid event

250 guests on site – The Stage

8 speakers online – 30 videos + presentations – 120 speakers

Direction – make up – staff via event it

Advisory services: technical + conceptional, direction planning

Finally: fairs take place again and we’re happy to be the new elementary part of it. While the Hannover Messe our H’Up became the centre of conferences and exciting panel discussions


Live event – The Stage

Fully accessible general meeting – 2G+ conditions

8 speakers – 10 technicians – 2 exhibition cars

Around 200 guests on site

On April 2nd the ADAC Lower-Saxony/Saxony-Anhalt organized it‘s yearly general meeting.


5 individual events in a row

10 show days – all 4 stages

2 bands – 30 technicians – 40 speakers

For the second time we had the honour to host the annual kick-off events of SwissLife with its 5 brands. Every brand created its own concept and an unforgettable show while keeping the strict covid conditions.


90 guests on site – digital participation worldwide

Staged tire reveal

Dynamic product presentation by Nico Rosberg

The Stage – The Product

Lounge concept – seated dinner – history walk

Agency performance: event it

On September 8th the hybrid world premiere of Continental’s new sports tire took place at the H’Up. International journalists followed an exciting stage program and then gathered for a seated dinner. The focus of the evening was the presentation of the tire – presented live on a sports car by Nico Rosberg. For this event, our entrance area was transformed into a History Walk, our audience area into a lounge and our event area into a restaurant.

IdeenExpo Digital

2 days live show – on all 4 stages + live from the outdoor area

44 exhibitors – 59 digital speakers

Agency service and staff by event it

Celebrities – Politicians

600 students on site – 70,000 viewers in the stream

The digital IdeenExpo exceeded the expectations of the organizers. More than 70,000 students, teachers, parents and companies followed the huge program and it is already clear that the Digital IdeenExpo will have a sequel. “Our credo is not just to talk about innovation, but to do it. With the Digital IdeenExpo, we have set new standards, and we now need to build on them.” (says IdeenExpo GmbH Supervisory Board Chairman Dr. Volker Schmidt)


20 stars – 4 gaming stations at the same time

340,000 views3 1-GigaBit internet lines

15 cameras – 20 technicians

6 streaming platforms in parallel – 4 hours live show

For play4water, the H’Up was converted into a players’ lounge and 20 stars gambled against each other at four stations for the crown. Semi-finals and finals were played on the main stage. The whole event was rounded off by music acts such as Milky Chance and Aisha Vibes on the Music Stage in the product area.


25 female singers + pianist + conductor

live and streamed

130 guests on site – hybrid

With “Awakening” the girls choir Hanover gave its first concert after the covid break – live at H’Up as a hybrid event with almost 130 invited guests.