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Use Cases

Hannover Messe 2025: Events for Partner Country Canada

At Hannover Messe 2025, we organized two major events for the partner country Canada.

Brunch & Training
To kick off the week, NGen (Next Generation Manufacturing Canada) welcomed around 220 Canadian delegates to an exclusive networking brunch, featuring panels and expert presentations at our venue.

Canada Country Reception
The official reception for the partner country was the highlight of the trade fair week.
Opened by Canadian comedian Laura Ramoso, the event featured a high-profile stage program with performances by Charlotte Cardin and Loud Luxury.

Culinary offerings brought Canadian flair to the event, including a themed buffet, Poutine trucks, and a flying dinner.
For the show, we expanded our stage to 6 × 18 meters and implemented festival-style lighting and audio technology, creating an unforgettable evening.

Union Investment - Conference and Evening Event

In November 2025, we had the pleasure of hosting the penultimate stop of the nationwide Union Investment Roadshow. Over 400 guests attended the conference, which seamlessly transitioned in the evening into an elegant dinner followed by a lively party.

Guests enjoyed a diverse culinary experience at five live-cooking stations and multiple bars, with plenty of time afterward for conversation and networking.

The highlights of the evening were captured with the Bäämbot. Stunning slow-motion footage created memorable Red-Carpet moments that guests could either download to their smartphones or share on the interactive Social Wall.

For the evening program, an additional stage was set up, which became the performance space for The FollowMes. The night concluded with a vibrant set by DJ André Siddi, creating the perfect festive atmosphere.

EMO Opening Ceremony

In 2025, the official opening ceremony of EMO, the world’s leading trade fair for production technology, once again took place at the H’Up.

Around 400 guests from politics, business, industry, and the press attended the exclusive event.

For the production, the stage was expanded to 5 x 16 meters and equipped with additional event technology. The highlight of the show was an impressive laser harp performance by Ralph “Mr. Light” and Tarm Showlaser, combining music and light to deliver a spectacular opening experience.

The official program featured welcome addresses from Francois Duval (CECIMO), Olaf Lies (Minister President of Lower Saxony), and Stephen Albrecht (Liebherr-International AG). Political contributions followed from Gitta Conneman, Member of the German Bundestag, and a keynote from Canada. The ceremony concluded with the symbolic opening by Carl Martin Welcker, Commissioner General of EMO.

Rossmann Azubi Club Days

In 2025, for the third time, we had the pleasure of welcoming over 500 apprentices from Dirk Rossmann GmbH to a special event at the H’Up – supported by around 200 dedicated helpers.

The H’Up served as the main stage and plenary hall, hosting inspiring keynotes – including one by Raul Rossmann – as well as interactive workshops. Additional sessions took place in the conference area of Hall 19, offering participants valuable insights into various company departments.

In the foyer and passage to Hall 19, guests enjoyed a range of engaging highlights:
• the creative Sketch Bot,
• an exciting air hockey tournament,
• a fresh-up station with professional stylists,
• and a reaction wall inviting everyone to join in.

A diverse outdoor catering area on the North Plaza provided culinary variety, featuring Eventboxen, nicezeit, and popular food trucks.

Once again, the event concluded on a high note with the energetic “Dance with us!” show by German Dance Art, which filled the day with rhythm, energy, and great atmosphere.

IAA Transportation

Press Conferences – Awards Ceremony – Opening Ceremony – Conference Program

H’Up as Main Stage of the entire IAA Transportation

More than 100 speakers on 5 event days

Extended stage area (incl. extension of the LED wall)

Individual graphic production

The H’Up was once again used as the Main Stage of the IAA Conference as part of the IAA Transportation. Even before the official start of the trade fair, press conferences, as well as the award ceremony “Stars of the year” took place in the H’Up. This was followed by the official opening ceremony by the VDA, minister-president Stephan Weil and mayor Belit Onay. Visitors from all over the world had the opportunity to listen to exciting keynotes of the speakers on an extended stage area.

Employee briefing and press conference

Hybrid format

Translation into 6 languages

In mid-November, we hosted a well-known agricultural machinery manufacturer at H’Up for two days as part of Agritechnica. On the first day, the big employee briefing for the 250 stand employees took place. On the following day, a press conference of superlatives took place. The great speciality of this event was the technical complexity: the events on stage were translated into 6 languages and broadcast live in a total of 7 streams

Townhall Meeting

Live event – The Stage

250 invited guests

Elaborate stage conversion

Live band + DJ

As part of a national roadshow, H’Up had the pleasure of hosting the Townhall Meeting for a banking company for the Hanover department. A special feature of this event was the new stage set, which made the stage shine in a new design. In addition, the STAGE was clad in white and decorated with various decorative materials in wood and orange tones. After the Townhall Meeting, the employees got together in an evening get-together, with musical sounds from the company’s own band alternating with DJ and saxophonist, and let the evening come to an end in a relaxed atmosphere.

Award ceremony

450 invited guests

Evening event

The “Farm Machine Award” was presented on tuesday evening at Agritechnica, the world’s leading trade fair for agricultural machinery: the best machines in the industry were honoured in various categories. The overwhelming emotion of the moment, the joy and pride were truly written on the faces of the winners. This emotional day was rounded off with a get-together in the evening, where everyone raised their glasses to the joint success.

CAPITAL MARKET CONFERENCE OF NORD/LB

Hybrid Event – The Stage

150 invited guests

3 panel discussions + keynotes

We had the pleasure to welcome the NORD/LB at our beautiful H’Up. Panellists from the fields of business and finance delivered discussion rounds, rounded off by impulse-giving keynotes. A special feature: the viewers on site as well as in the stream had the opportunity to actively participate in the panels via Slido by asking questions. We are particularly proud of the badges made for the guests, which were provided with a QR code that led directly to the question tool.

75 YEARS OF DMAG

Live event

400 guests – daytime and evening event

Showacts

75 years of Deutsche Messe AG? Well, if that’s not a reason to celebrate! We had the great honour to accompany this special event.

Politicians and board members, including Stephan Weil and Belit Onay, were invited to the VIP event in the morning to congratulate Deutsche Messe AG. An emotional and historical review on the large LED wall and two other projection screens was accompanied musically by the famous band “Fury in the Slaughterhouse”. In the evening, the employees danced to the sounds of “Munique” until deep into the night. What an eventful day!

5 BRANDS – 5 KICK-OFF EVENTS

5 individual events in a row

10 show days – all 4 stages

2 bands – 30 technicians – 40 speakers

For the second time we had the honour to host the annual kick-off events of SwissLife with its 5 brands. Every brand created its own concept and an unforgettable show while keeping the strict covid conditions.

CONNECTED CAR INNOVATION SUMMIT

CONNECTED CAR INNOVATION SUMMIT

Hybrid event – The Stage

100 guests on site – Lounge character

15 speakers on stage – 2 speakers online

Premium event – 3 panel discussions

Connected Car Innovations pushes the progress for connectivity, autonomous driving and operating systems. High-class speakers such as Adi Ofek or Stefan Bratzel were discussing new solutions – live and online. For this event the H’Up changed into an exclusive colourful lounge.

LEADERSHIP’S CONFERENCE OF TUI

LIVE – the Stage

260 guests – day and evening event

Foodstrucks – outdoor get together

Exhibition area – DJ

Individually designed graphics

On June 14th our team accompanied the yearly leadership’s conference of TUI. Afterwards the guests enjoyed the sun in front of the H’Up with food trucks, a DJ and good mood.

ALSTOM - ARTE PROJECT

7 speakers – 7 signatures

The Talk – one speaker online

Press event – future

Politicians and economists

With pride we can say that on June 10th history was signed with us at the H’Up: ALSTOM Transport Deutschland GmbH and LVNG chose H’Up for the press presentation of the ARTE project.

Green Evening

Hunting horn band

400 invited guests

Surprise guest known from the radio

The H’Up was also indispensable as a modern event location for the Horse and Hunting Fair: the so-called “Green Evening” was organised there on the opening day. Hunters and countrywomen gathered to discuss current topics. The evening was introduced by a musical contribution from the hunting horn group from Dwergte, followed by greetings from the Minister for Food, Agriculture and Consumer Protection, Miriam Staudte, and Dr Jochen Köckler, an enthusiastic hunter. The surprise guest of the evening was Dietmar Wischmeyer, alias “Günther the tractor driver”, who entertained the audience with his satire.

HANNOVER MESSE hybrid

4 show days – hybrid event

250 guests on site – The Stage

8 speakers online – 30 videos + presentations – 120 speakers

Direction – make up – staff via event it

Advisory services: technical + conceptional, direction planning

Finally: fairs take place again and we’re happy to be the new elementary part of it. While the Hannover Messe our H’Up became the centre of conferences and exciting panel discussions

ADAC LOWER SAXONY/SAXONY-ANHALT E.V.

Live event – The Stage

Fully accessible general meeting – 2G+ conditions

8 speakers – 10 technicians – 2 exhibition cars

Around 200 guests on site

On April 2nd the ADAC Lower-Saxony/Saxony-Anhalt organized it‘s yearly general meeting.

WORLD PREMIERE CONTINENTAL SPORTCONTACT 7

90 guests on site – digital participation worldwide

Staged tire reveal

Dynamic product presentation by Nico Rosberg

The Stage – The Product

Lounge concept – seated dinner – history walk

Agency performance: event it

On September 8th the hybrid world premiere of Continental’s new sports tire took place at the H’Up. International journalists followed an exciting stage program and then gathered for a seated dinner. The focus of the evening was the presentation of the tire – presented live on a sports car by Nico Rosberg. For this event, our entrance area was transformed into a History Walk, our audience area into a lounge and our event area into a restaurant.

IdeenExpo Digital

2 days live show – on all 4 stages + live from the outdoor area

44 exhibitors – 59 digital speakers

Agency service and staff by event it

Celebrities – Politicians

600 students on site – 70,000 viewers in the stream

The digital IdeenExpo exceeded the expectations of the organizers. More than 70,000 students, teachers, parents and companies followed the huge program and it is already clear that the Digital IdeenExpo will have a sequel. “Our credo is not just to talk about innovation, but to do it. With the Digital IdeenExpo, we have set new standards, and we now need to build on them.” (says IdeenExpo GmbH Supervisory Board Chairman Dr. Volker Schmidt)

play4water - FIFA GAMBLING FOR A GOOD CAUSE

20 stars – 4 gaming stations at the same time

340,000 views – 3 1-GigaBit internet lines

15 cameras – 20 technicians

6 streaming platforms in parallel – 4 hours live show

For play4water, the H’Up was converted into a players’ lounge and 20 stars gambled against each other at four stations for the crown. Semi-finals and finals were played on the main stage. The whole event was rounded off by music acts such as Milky Chance and Aisha Vibes on the Music Stage in the product area.

AWAKENING – GIRLS CHOIR HANOVER

25 female singers + pianist + conductor

live and streamed

130 guests on site – hybrid

With “Awakening” the girls choir Hanover gave its first concert after the covid break – live at H’Up as a hybrid event with almost 130 invited guests.